Lyndsay Clements with Ellen Grace Marketing
February 26, 2020
Hey there! Lydia here. Welcome back to our She Knows Her Numbers Blog series!
This year, I really want to dive into the idea that you can understand your numbers. I thought the best way to show you this is to give you examples of real women business owners who are taking imperfect steps to know and understand their numbers.
This week, I’ll be featuring Lyndsay with Ellen Grace Marketing! Her answers are incredibly helpful and practical, so let’s get right to it!
Without further ado, here is Lyndsay!
Ellen Grace Marketing helps business owners strategically grow sales and drive profitability. EGM is owned and operated by siblings Lyndsay Clements and Craig Peters who have a combined 30 years of experience in the corporate world. They pride themselves on using analytics to drive their clients’ marketing strategies and roadmaps, and also specialize in retail strategies, planning and forecasting for those client who want to better understand and utilize their financial data to scale faster.
What accounting system do you use?
Quickbooks Online – love it!
Do you consider yourself a natural numbers girl?
Yes, for sure. In general I can be indecisive so numbers help me make smart decisions in my business and in life 🙂
What are you doing to become more comfortable with your numbers?
The more you look at them the more comfortable you become. I think though, it’s important not to take on too much and try to figure it all out alone. Pick a few KPI’s in whatever area you are looking at and then watch how those changed an evolve over time. Less is more!
How often are you checking your numbers?
Annually and quarterly we look at big picture things like pricing and service offerings, but monthly its more sales, margins and profits as well as marketing content that people are engaging with. On a weekly basis look at things like pipeline leads, new email sign up, etc.
Have you outsourced this? Give your bookkeeper a shout out!
We have an accountant and a bookkeeper who helps prepare documents for taxes, etc. But day to day my partner Craig and I are doing the bookkeeping – categorizing expenses, sending invoices, reconciling, etc.
What’s your best advice for someone just starting out in regard to their money?
Don’t be afraid to charge what you are worth. You have to understand your cost of doing business and then make sure there is enough build in for profits, otherwise you will spin your wheels and never get anywhere.
What’s your Starbucks order? (Just for fun!)
I am a fan of hot coffee with cashew milk and a little vanilla 🙂
What report is most helpful for you to look at?
As much as I love numbers, I am a marketer at heart. I love seeing what customers or followers engage with and how they interact. I love Google Analytics and use Sprout Social for reporting on social channels. But as far as numbers and Quickbooks, I’d say P&L.
How do you stay organized?
Basecamp – everything we do from client tasks to lead generation to internal creative happens in Basecamp. I’d be lost without it. That and excel, everything stars with a list in excel or a road map that then gets executed using projects in Basecamp.
How do you make looking at your numbers more fun?
I make them pretty and simple for clients with action steps. Our new favorite tool is Loom, where you can record your screen and voice at the same time. This way we can walk clients through their data and numbers. The feedback has been super positive because they can share it with their team or spouse or whoever they need ahead of time, and then use our live time together more productively for follow up questions.
How can readers contact you?
Thank you for sharing, Lyndsay!