The Portfolio Model vs the BCG Matrix. The Portfolio Model looks at your business as a investment portfolio. The BCG Matrix looks at your business at the life stages. Introduction, Growth, Mature and Decline. Where is your business? If you want someone to deep dive on this with you, I would love to be apart… Continue reading Episode 6: Two ways to view your business as an Entrepreneur.
Season 1 Episode 4 People. Products. Price. Promotion. Welcome back to the DAC Podcast, I am thrilled that you are here and that you are wanting to grow your business. In this episode we are talking about the 4 P’s of marketing and how we can use that to focus our efforts and find solutions… Continue reading Season 1 Episode 4. Product, Price, Place, Promotion.
Season 1-Marketing Episode 1 Welcome to my first official episode! If you are listening on launch day, I am really excited that you are here! This is the second course I took for my master’s degree. The first was statistics and I’m not ready to think about that yet! The title of the class… Continue reading Season 1 Episode 1-SMART Goals, Core Strategy, Mission Statement, Selling
Season 1- Marketing Episode 2 Welcome back! I am so glad that you are here today. Recap of the last episode. Remember, when you’re creating a goal for your business, keep the customer in mind. Now, flip the goal around. Instead or wanting to create 20% more revenue for your company. Find a way to… Continue reading Season 1 Episode 2-Marketing Concept & Mix
Season 1- Marketing Episode 3 Value· Value and what you can bring to your customers through your marketing. · Building in value in your customers mind for your business. · More than just the monetary value, you have to solve a problem. · Don’t have the lowest prices! That is not value.… Continue reading Season 1 Episode 3. Value. Meeting needs. Customer’s Values. Utility.
I am thrilled to announce that my new podcast will be here on March 16! If you want to listen to a short introduction that I created, you can listen below. Be sure to put March 16 on your calendar and subscribe to the podcast on iTunes so that you won't miss an episode! I… Continue reading Episode 000