Podcast

Episode 6: Two ways to view your business as an Entrepreneur.

The Portfolio Model vs the BCG Matrix. The Portfolio Model looks at your business as a investment portfolio. The BCG Matrix looks at your business at the life stages. Introduction, Growth, Mature and Decline. Where is your business? If you want someone to deep dive on this with you, I would love to be apart… Continue reading Episode 6: Two ways to view your business as an Entrepreneur.

Podcast

Season 1 Episode 1-SMART Goals, Core Strategy, Mission Statement, Selling

Season 1-Marketing Episode 1   Welcome to my first official episode! If you are listening on launch day, I am really excited that you are here! This is the second course I took for my master’s degree. The first was statistics and I’m not ready to think about that yet! The title of the class… Continue reading Season 1 Episode 1-SMART Goals, Core Strategy, Mission Statement, Selling

Podcast

Season 1 Episode 3. Value. Meeting needs. Customer’s Values. Utility.

Season 1- Marketing Episode 3   Value·      Value and what you can bring to your customers through your marketing. ·       Building in value in your customers mind for your business. ·       More than just the monetary value, you have to solve a problem. ·       Don’t have the lowest prices! That is not value.… Continue reading Season 1 Episode 3. Value. Meeting needs. Customer’s Values. Utility.